Example project. Figures are illustrative and show the kind of results this approach targets. They are not from a named client.
TikTok Shop white label: building a brand with creators
A white label brand invested $6,500 to get visible on TikTok Shop, where its own videos were getting almost no reach.
- $6,500
- Client budget6 months
- $8,900
- Monthly GMVfrom $600
- 420k
- Monthly video viewsfrom 20k
- 55%
- Sales from creators
The challenge
The products were good, but the brand was invisible. Its own videos looked like adverts, reached few people and no creators were promoting it. The $6,500 budget had to cover content, samples and ads while building something that would keep selling afterwards.
What we did
- Brand look applied consistently to listings, packaging and videos
- Weekly short-form videos made by our content creator
- Targeted creator collaborations with samples and clear commission
- LIVE selling sessions around new launches
- TikTok ads used only to scale videos with proven engagement
- Monthly content review to repeat what worked
The result
Monthly views grew to 420k and GMV rose from $600 to $8,900. More than half of sales now come from creators, so growth no longer depends on ad spend.
View data
| Period | Monthly GMV (USD) |
|---|---|
| Month 1 | $600 |
| Month 2 | $1,600 |
| Month 3 | $3,100 |
| Month 4 | $4,900 |
| Month 5 | $6,900 |
| Month 6 | $8,900 |
View data
| Period | Video views (thousands) |
|---|---|
| Month 1 | 20k |
| Month 2 | 55k |
| Month 3 | 120k |
| Month 4 | 210k |
| Month 5 | 310k |
| Month 6 | 420k |
Want results like these?
A free discovery call, then a fixed-price written scope. No obligation, and no pressure if it is not the right fit.